宝利棋牌



Decheng Group, one of the largest gold and jewelry industry groups in China.
Over the past 30 years, the founder has adhered to the core values of "Germany is like jade, sincerity is like gold" and has insisted on establishing a business with virtue and starting a business with sincerity.   
Decheng people are extremely strict about quality and almost paranoid about innovation!
Enterprising Decheng has developed into a full-fledged, whole-industry-chain group company that integrates cultural creativity, research and development design, precision manufacturing, wholesale and retail, and brand marketing.
From obscurity to reputation in the industry, from China to the world!

Driven by innovation, hand in hand with well-known jewelry design masters, international design R & D teams and non-heritage masters, inherit the oriental aesthetics and innovate the oriental style; carefully crafted, master craftsmen use sincere craftsmanship, and use superb craftsmanship to craft the ultimate boutique; brand empowerment The marketing brand cluster uses gold jewellery as a carrier to show the diversified and multi-dimensional rich connotations of oriental aesthetics and fashion elements, life and art, individuals and society to wholesale and retail customers, and witness every wonderful moment together with consumers.

After more than 30 years of accumulation and development, the group has now formed "a jewelry cultural and creative industrial park, two major manufacturing bases, marketing brand clusters, five major marketing centers, thirty-three precision manufacturing factories, and tens of thousands of national distribution outlets The big industry pattern of the entire industry chain platform.

Culture and innovation lead the future of the industry

Decheng Group upholds the core values of “Deru as jade and sincere gold”, adheres to the mission of “Inheriting Oriental Classics, Creating Fascinating Times,” and is guided by cultural creativity. Based on inheriting the essence of Chinese traditional culture, it absorbs and absorbs fashion. New elements of the era of atmosphere, elegance and elegance have created a new realm of unique gold jewellery, letting the oriental classics give new life and vitality, and make people's happy life more exciting and lasting.

In 2013, the Group invested heavily in the “Decheng Jewelry Cultural and Creative Industry Park”, which is the first batch of the industry and the first “National Cultural Innovation Reform Experimental Base” in the industry. The park covers an area of more than 280 acres and is currently the gold jewelry industry in China. One of the largest cultural and creative industry parks. In 2015, it became a strategic partner of the Cultural and Creative Industry Research Institute of the Art Development Center of the Ministry of Culture, and jointly created a "one core, seven platforms". The park integrates commercial functions and artistic landscapes.

The total investment of the project is about 1.2 billion yuan, covering an area of more than 280 acres, with a construction area of over 250,000 square meters. It includes factory buildings, office buildings, training centers, dormitory buildings, canteens, gardens, and other industries that integrate industry, tourism, and garden landscape. The park is also a jewelry industry cultural and creative park integrating cultural creativity, design research and development, manufacturing and processing, brand marketing, wholesale and retail.

The park integrates commercial functions and artistic landscapes, explaining the international, fashionable, large-scale and creative group characteristics of Decheng Group. It is the core strategic project of Decheng Group.

The Decheng Group will introduce upstream and downstream industry chain-related companies to carry out the operation and management of cultural and creative parks, open up the jewelry industry chain, and promote the development of cultural and creative parks to scale, agglomeration, and specialization. Form a "one nuclear seven platform". With "promoting jewelry culture and building industrial clusters" as the core, we will build seven platforms: Seiko Manufacturing, R & D platform, international new product release center, cultural tourism, training and education, smart commodity center, and new retail platform.

Brands carry customer value

With the brand tenet of “occupying the fashion position and delivering wonderful experiences”, the Group has continuously explored a new gold jewelry consumer market. It owns “Jin Deshang”, “Xin Li Yuan”, “De Cheng Jewelry”, “Because of the beauty of the United States”, “ "Ke Yan Jewelry" and "Show Love Gold" six brands, respectively, with gold jewelry suppliers, wedding specials, modern oriental aesthetic jewelry, original jewelry, jewelry couture fast customization, Girls fashion life gold brand positioning. There are 33 precision manufacturing factories in the country, with nearly 100,000 style library resources. The product line covers the entire category of gold jewelry. There are tens of thousands of sales outlets nationwide, serving the nationwide wholesale franchisees and consumers.
弥补了品牌在细分市场上的不足,形成“大战略、大产业、大品牌、大时代、大营销”的新格局。 Under the grand strategic layout of the Group's grand marketing, the six major gold jewelry brands integrated resources with a combination of diversified business models to make up for the shortcomings of the brand in the segmented market, forming a "big strategy, big industry, big brand, big era." And big marketing ".

Strength for a century of foundation

The Group adheres to innovation-driven and builds core competitiveness in design and research and development. It has Ren Jin, Lu Zhengnan, Wang Wang, Guo Hanwen, Tang Shiyong, Mai Pingle, Kang Huifang, Zhou Yunhua, Zhou Bing, and thousands of artisan teams. Adhering to the original design concept, the Group adheres to the use of new ideas, new technologies and new techniques, combines independent research and development with reference innovation, integrates aesthetic concepts and cultural values into products, and realizes the combination of technology and aesthetics.

Decheng Group has successively won the "China National Accreditation Service for Conformity Assessment (CNAS) Accreditation Certificate", "National Cultural Innovation Reform Experimental Base", "Top Ten Brands in China's Jewellery and Gemstone Manufacturing Industry", and the first "Chinese Jewelry Works" Tiangong Refined the "Grand Prix" gold awards and other honors, the second "Tiangong Refined" International Jewelry Works Awards Bronze Award, etc., comprehensive strength ranked among the top three gold jewelry industry in the country.

Decheng people are convinced that the long-term foundation of the foundation industry lies in the unity of knowledge and action. Over the years, the group has always adhered to building a business with virtue and business with sincerity, adhering to the character of a gentleman and the style of a lion, constantly making progress and developing steadily. The Group always adheres to the social responsibility concept of “committing to public welfare and nurturing the society”. In 2016, the “Decheng Charity Foundation” was established, and 2 million yuan was allocated each year for teaching aids. At the same time, Decheng regards the innovation of jewellery craftsmanship and the guidance of industry consumption as the responsibility of enterprises, and devotes their efforts to the civilized progress of society and the healthy development of the industry.


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