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DIASENN Decheng Jewelry DIASENN

brand introduction

DIASENN Decheng Jewelry is a modern oriental aesthetic jewelry brand created by Decheng Group for millennials in 2014 with oriental cultural connotations and suitable for daily fashion.

Decheng Group is a large-scale leading company in China's gold jewelry industry integrating creative planning, design research and development, manufacturing and processing, brand marketing, wholesale and retail. Decheng Jewelry has created jewelry pieces with oriental cultural connotation and suitable for the daily fashion trend of the public through the practice of jewelry products and dressing scenes. While meeting the millennials' individualized needs, they have joined hands with masters of arts and crafts and design Through their unique understanding and creativity of modern oriental aesthetics and wonderfulness, they combined cultural and modern fashion elements to create oriental aesthetic jewelry favored by consumers.

Just for more exciting

Every self-affirmation, every love and affection, every emotion sublimation ... the countless joys and emotions in life, condensed into the most wonderful moment in memory. "For more wonderful" is not only the unique interpretation of the connotation of Eastern culture by DIASENN Decheng Jewelry, but also the unswerving pursuit of Decheng Jewelry. Decheng Jewelry perfectly combines the industry-renowned superb craftsmanship and modern oriental aesthetics leading the era, and integrates the unique unique charm into your wonderful moments and precious memories. This insistence on wonderfulness will win the same pursuit of wonderful fashion women. Approved. DIASENN Decheng jewelry, just for more exciting.

Personalization, emphasis on content, light ownership

To provide millennials with more cultural connotations to meet their personalized spiritual pursuits, and at the same time allow them to experience and have a quality life more easily and happily, is the consistent commitment of DIASENN Decheng jewelry.

· Personalization

DIASENN Decheng Jewelry is devoted to the personalized needs of millennials, combining culture and modern fashion elements, condensing the joy, touch and expectation of life into a more exciting physical expression

· Connotation

DIASENN Decheng Jewelry constantly listens to the inner aspirations of millennials, fully discovers the exquisite soul behind the jewellery, and combines the subtlety and tolerance unique to modern oriental aesthetics to provide Decheng jewelry with a steady stream of creative inspiration. Become an important token for contemporary young people to express themselves and convey their emotions.

· Light possession

DIASENN Decheng Jewelry leverages the Group's superior resources to accurately reduce the "burden" that intermediate costs bring to customers, and maximizes the cost-effectiveness of jewelry. At the same time, Decheng Jewelry will integrate the Group's resource advantages in the financial system, open up online and offline full-platform channels, provide more convenient and convenient purchase methods, and allow customers to easily own the beloved jewelry

Modern oriental aesthetics

Inheriting the oriental soul and artistic thought for thousands of years, it complements the free and flamboyant design of the modern West, giving modern oriental aesthetics a richer spiritual charm and creative space. DIASENN Decheng jewellery combines modern and fashionable personality, and injects the humanistic connotation of modern east into the soul of each jewel, leaving the most unique mark for the beauty of the world.

Fashion Jewellery

DIASENN Decheng jewelry is not only a wonderful testimony of important moments in life, but also a beautiful companion of quality life. Decheng Jewelry keeps up with the trend and interprets it for each wonderful moment in life with an inclusive personality and simple tone. To provide elegant and sophisticated fashion women with more culturally valuable accessories.

Superb craftsmanship in the industry

————— Ingenuity —————

DIASENN Decheng Jewelry has a broader horizon, crosses the spatial and temporal thinking barriers of regions, cultures, etc., and joins hands with arts and craftsmen and design masters from all walks of life. Through their unique understanding and creativity of modern oriental aesthetics, more soulful works enter The life of the younger generation of consumer groups has created more modern oriental aesthetic jewelry that meets the unique tastes and personalities of modern consumers.

For a long time, DIASENN Decheng Jewelry has been adhering to the "craftsman" spirit of jewelry, and always adhere to the tradition of traditional craftsmanship and innovation. In 2016, Decheng Jewelry teamed up with Wang Wang, a well-known metalworking artist in the industry, to apply his perfect skills in metalworking art to jewelry, to provide new ideas for the creation of modern oriental aesthetic jewelry, and to achieve a perfect fusion of modern oriental aesthetics and traditional metalworking techniques. Demonstrate the inherent beauty of modern oriental aesthetics. In 2017, Decheng Jewelry signed a contract with Taiwanese jewelry designer Lu Zhengnan to jointly create the finest jewelry in the art and jewelry department with modern oriental cultural values.

Elegant woman

DIASENN Decheng Jewelry brings "tolerance, elegance, freehand, simplicity" decorative jewelry with modern oriental cultural connotation to oriental women who understand the pursuit of quality life.

They are young, independent, confident and easy-going. They are really sensitive to fashion and dare to express different opinions in the tide. They are brave enough to try new things, have unique insights into Oriental culture, and each time they change, they will trigger trends Change; they love life and pay attention to self-level precipitation and cultivation; they have a strong enthusiasm and care about and infect the people around them. The inclusive, elegant, freehand, and simple personality contained in DIASENN Decheng jewelry brand fits their taste appropriately.

Main product series

DIASENN Decheng Jewelry provides more than just a product, it is a deep insight into modern oriental aesthetics and the wonderful experience of life.

Delighted by the appreciation of fashion accessories that express myself; tears of joy rejoicing from the diamond ring sent by a lover; moved by the makeup and joy of parents and friends; remembered by the special gifts of close friends; Emotional and often concerned ...

DIASENN Decheng Jewelry will integrate your wonderful moments and precious memories with its unique oriental charm ...

· Perfect moment

At the right time, meet the right person, and use more refined diamonds to light the perfect moment in life

· Good fate

Through wedding jewellery, pass life-long commitments, conclude life-long relationships with loved ones, and achieve a happy moment in life.
"Flower Dance"

· Sincere confession

Behind every sweet surprise is full of love and tenderness.
"Happy"
"Small universe"
"Time Stamp"

· Elegant life

Persevering in oneself is the best reward for exquisite life.
"kaleidoscope"
`` Fantasy ''
"Heart journey"

· Surprise Gift

Add joy and emotion to the loved one, and convey the most sincere blessing "Guardian God"
"Good dream"


Brand terminal image

DIASENN Decheng Jewelry invited the industry's well-known jewelry store space design team to carefully create the space image of the new retail terminal, store design, decoration, every detail has been fully considered, from the perspective of consumers to consider the space layout, bring customers Recognizable, comfortable and comfortable shopping environment experience.