宝利棋牌

JINDESHANG JINDESHANG

Brand Positioning


      Jin Deshang is a brand of the Decheng Group, an industry giant that integrates the development, production and distribution of gold jewelry. Jin Deshang takes "the model of spreading gold and jewellery culture" as its brand vision, takes "innovative design, exquisite craftsmanship" as its core concept, and relies on the Group's production capacity and R & D design strength to draw the essence of Eastern and Western cultures, and create 囍 ai gold, Shangzun gold The five original series of luxury, luxury gold, lovely gold, and artisan gold are based on the entire industrial chain platform of the group's super-large 280 acre cultural and creative industrial park, two manufacturing bases, five marketing centers, and thirty-three precision manufacturing factories. To create your own jewelry dream factory.

"Star" spokesperson

In 2018, Jin Deshang Jewellery officially signed an agreement with Asian supermodel Xu Wanting to become the brand spokesperson, opening the way for brand transformation. With the help of Xu Wanting's young and dynamic "star" birth image and the upgrade of jewelry research and development across the board, the brand will bring its own "young", "fashion" and "personality" labels to attract a new generation of mainstream consumer groups, a new interpretation of the original design and fashion trend of Jin Deshang jewelry.


Independent R & D team
Jin Deshang has a strong R & D design team and an independent R & D system. In addition to forming a team of non-heritage & craftsmen, it is also continuously absorbing master-level talents, and extracts the essence of Eastern and Western art with innovative spirit and creative ideas, creating original fashion aesthetics.

(Decheng Jewelry Creative General Counsel: Jewelry Artist Lu Zhengnan)

(From left to right: Mai Pingle, the engraving master, Guo Hanwen, the national art master, and Tang Shiyong, the master craftsman.)

Seven Seiko Systems
Jin Deshang has a complete Seiko management and manufacturing system, which integrates more than 100 kinds of processes in the seven categories of "beads / sands / silk / threads / threads / faces / sides / turned flowers", integrating Seiko research and development, Seiko material selection, Seiko management, Seiko technology, Seiko craftsmanship, Seiko quality inspection, Seiko premium products 7 Seiko systems, and even fine works win the industry market.


Wide coverage of sales channels
Jin Deshang integrates online and offline sales channels for common development. It has five operating centers in Shenzhen, Fuzhou, Jiangxi, Shandong, and Beijing, and has nearly 10,000 sales outlets in 15 provinces and cities nationwide. The online B2B platform provides customers with faster, safer and more convenient online jewellery procurement services through the Internet cloud merchant service, allowing customers to easily purchase anytime, anywhere.
360 ° marketing promotion
Jin Deshang focuses on the development of product culture, story-based emotional creative marketing, visual design of product promotion image, packaging design, display display, new product training and sales guidance aids, and integrates online and offline communication channels, using paper media, online media, From the media and other publicity platforms, the brand and its original design and original technology are integrated for marketing and communication, and provide 360 ° promotion support for end customers.

Brand History

2019 Jin Deshang's Second "Thousands of Wrists" 9.9 Gold Bracelet Purchasing Festival Held Successfully
In 2019, Jin Deshang launched a smart custom project for gold jewelry, gradually moving closer to Industry 4.0 smart manufacturing
In 2019, Jin Deshang newly launched the master craftsmanship and ingenuity [craftsmanship gold] brand
2018 Jin Deshang brand debuted at Shenzhen International Jewellery Show
2018 Jin Deshang's first “Thousands of Wrists” 9.9 Gold Bracelet Procurement Festival kicks off
In 2018, Jin Deshang officially signed with Asian supermodel Xu Wanting as the brand spokesperson
2018 Grand Deshang Jiangxi Operation Center Grand Opening
In 2017, Jin Deshang's Shenzhen showroom was fully upgraded and moved to the first floor of Building 3, Shuibei Jewelry Garden, Luohu District, Shenzhen
In 2017, Jin Deshang entered the Fujian Gold City Jewelry Trading Center
2017 Gold Deshang May 9 Gold Released, Entering a New Era
2016 Grand Deshang Beijing Operations Center Grand Opening
2016 Fujian Decheng Gold Co., Ltd. was changed to Fujian Jinde Shang Gold Co., Ltd.
In 2015, "Decheng Gold" was newly upgraded to "Gold Deshang" gold brand
2014 Decheng Gold Shandong Operation Center officially opened
In 2014, Decheng Gold Shenzhen operation center expanded, with a business area of over 1800 square meters
2010 Decheng Gold became the exhibitor of Shenzhen International Jewellery Fair for the first time
2010 Decheng Gold Shenzhen operation center expanded and moved to Shuibei Industrial Zone
2010 Grand Opening of Decheng Gold Fujian Operation Center
Decheng Gold Shenzhen Operation Center was first established in Shenzhen Wanshan Jewelry Park in 2006
2004 Decheng jewelry production site expanded and moved to Fuzhou Jinshan Industrial Concentration Zone
2002 Fujian Decheng Gold Co., Ltd. was incorporated